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All the 2015 Smarties winners

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The Mobile Marketing Association of South Africa announced the 2015 South African MMA Standard Bank Smarties winners before a large audience at the MMA Standard Bank Smarties feature, held at the Southern Sun Elangeni in Durban on Thursday August 13…

Smarties are part of the only global rewards program created specifically to reward the best mobile marketing campaigns around the world.

“It’s encouraging to see more brands redirecting their budgets towards mobile marketing and using the highly personalized and interactive channel with the greatest reach in South Africa. These awards really reflect the creativity of our industry, it’s so inspiring to see the big one we had the pleasure of judging,” said Yaron Assabi, Founder of Digital Solutions Group and Chairman of MMA SA.

PRICE

1. Marketing Strategy

Brand awareness

Gold
Hungry Lion Lucky Bucket Campaign
hungry lion
Yonder Media in partnership with MediaShop

Silver
Red Bull Kas’Lami Festival
Red Bull
Mobility

Bronze
Connect with the shield
Unilever – Shield
Gorilla Creative Media

Lead Generation

Silver
#TweetDreams
SA real estate loans
Licorice

Bronze
Isolatezwe Asidlale
isolatezwe
Always-Alive Technologies (AAT)

Relationship Building / CRM

Gold
Quick math for kids OMO
Unilever – OMO
Licorice

Silver
Unilever offers
Unilever
thumb tribe

2. Media Strategy

Cross-media / cross-mobile integration

Gold
Red Bull Kas’Lami Festival
Red Bull
Mobility

Silver
Isolatezwe Asidlale
isolatezwe
Always-Alive Technologies (AAT)

Bronze
Shield Mission Call
Unilever – Shield
Gorilla Creative Media

Messaging

Gold
Whatsforddinner Chef Wendy
Unilever-Knorr
Licorice

Mobile app

Silver
TransUnion 1Check
Trans Union
Digital Solutions Group

Bronze
PPC Builder app
CPC
Digital Solutions Group

Mobile website

Gold
Quick math for kids OMO
Unilever – OMO
Licorice

Silver
Unilever offers
Unilever
thumb tribe

Mobile social networks

Gold
AXECESS on Mxit
Unilever – AX
Gorilla Creative Media

Bronze
Shield Mission Call
Unilever – Shield
Gorilla Creative Media

3. Enabling Technology

Innovation

Gold
Instant inspiration
Unilever-Knorr
Licorice

Silver
Amarula 25th Anniversary
Amarula
Licorice

Bronze
Shazam – Smirnoff Custom Cards
Smirnoff – Brand
Opera Mediaworks & MEC

mobile video

Bronze
Smart video
Smirnoff – Brand
Opera MediaWorks & MEC

4. Special industry awards

Agency of the Year: Réglisse
Operator of the Year: Vodacom
Best in Class: Unilever’s Knorr Instant Inspiration (by Liquorice)