Arguably, no one has faced harder than the travel industry since the onset of the global COVID-19 pandemic.
But, with the deployment of vaccines, the hope is that we will soon be taking all the airs (or boat, car or ferry) for our next vacation.
Enter a new campaign for American travel brand Internova Travel Group, which represents some 62,000 travel agents across America.
The TVC is called “Book Human” and is the work of Toronto advertising agency Broken Heart Love Affair.
The ad features a humanoid robot that plays on the idea that things like AI and algorithms will never be as good as the human touch you get from booking your next vacation with an Internova agent.
It’s a smart idea that pokes fun at our passion for tech throughout the CX experience, but at the same time it all feels a bit creepy, weird, and David-like from the 2012 sci-fi movie. Prometheus.
Be weird watching it below:
Commenting on the work, Internova Marketing Director Brent Rivard said: âThe old method has just become new again. People today have access to a plethora of online booking algorithms to plan their vacations, but artificial intelligence won’t give you a unique, personalized experience, and it doesn’t particularly care if something goes wrong. .
âBots are just programmed to sell, not to care. It is time for humans to take back what is rightfully theirs.