Chinese consumer spending remained resilient, with local businesses ranging from traditional costumes to local tours all seeing strong sales during the first day of the Mid-Autumn Festival holiday.
Spending on specialty items, including Hanfu, a form of traditional Chinese clothing, has seen a surge, especially online orders.
An online vendor selling Hanfu on Chinese e-commerce site Taobao told the Global Times on Saturday that orders had started to pick up a week before the Mid-Autumn Festival, with most orders coming from young people.
“We have particular styles of costumes for the Mid-Autumn Festival that include images of moons and bunnies, and these are the most popular styles because they fit the festive theme,” the seller said.
A hanfu maker based in east China’s Zhejiang province said that over the past month, nearly 10,000 sets of hanfu featuring Mid-Autumn Festival elements such as moons, rabbits, lanterns and osmanthus perfumes had been ordered, double the same period last year. , according to timeweekly.com.
Although some Chinese people blindly worship foreign things and flatter foreign countries, in recent years, with the improvement of China’s national strength and self-confidence, more and more people have started to buy products containing rich Chinese elements.
According to iiMedia Research, China’s Hanfu market grew rapidly from 2015 to 2021, with the market size expected to reach 12.54 billion yuan ($1.8 billion) in 2022, an increase of 23.4%. year-on-year. The prevalence of local travel has been a key driver of increased sales, according to industry insiders.
A total of 6.25 million passengers nationwide were expected to travel by train on the first day of the Mid-Autumn Festival holiday on Saturday, with 317 additional passenger trains deployed to provide additional capacity.
Data from the Department of Transport revealed on Saturday that passenger transport on national highways is expected to reach 17.5 million commuters, an increase of 11.82% month on month, but 35.26% of less than the first day of the Mid-Autumn Festival in 2021.
“In the current epidemic situation, short-distance and local travel are still the mainstream for Mid-Autumn Festival travel, with self-guided tours and family tours two growing categories,” Hong Tao said. , professor at Beijing University of Technology and Commerce. the Global Times on Saturday.
In light of the 2022 Mid-Autumn Festival Homestay Market Report published by Muniao.com, short-distance or local tours have become the first choice for many during the Mid-Autumn Festival holiday. Mid-Autumn, with the volume of reservations during the holidays. 2.3 times more than the three-day Dragon Boat Festival holiday in early June, according to media reports.
Countryside accommodation proved particularly popular, reaching 2.5 times that of this year’s Dragon Boat Festival, according to the report.
Meanwhile, the average mid-autumn airfare price hit a new low in the past five years, with many people shunning long-distance travel.
Data from China’s online travel agency platform Qunar showed the average fare for domestic routes during the Mid-Autumn Festival is around 556 yuan, down 20 percent from the peak. summery.
As short-distance travel gains popularity, self-guided tours and parent-child trips are expected to form the foundation of tourism spending during the Mid-Autumn Festival, Hong said.
Online searches for parent-child rooms are up 178% month-on-month, according to a Mid-Autumn Travel and Accommodation Forecast Data Report released by Xiaozhu.com, a provider of industry information services, according to the media.