Home Tourist attractions DubaiDestinations – New campaign aims to make the city a center of attraction

DubaiDestinations – New campaign aims to make the city a center of attraction

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#DubaiDestinations wants to bring the world’s attention to all facets of what Dubai stands for.
Image Credit: Ahmed Ramzan / Gulf News

Dubai: In one of its most ambitious promotional campaigns, Dubai launched #DubaiDestinations to offer visitors a travel experiences. These experiences could relate to the city itself and incorporate experiences related to food, art, entertainment, culture, sports and fitness.

The campaign will bring together key government departments in Dubai, allied industries and the creative media community. #DubaiDestinations was launched at an event attended by Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, and members of the Dubai Media Council.

“Traditional and new media platforms will play a powerful role in conveying the initiative’s messages to create a campaign that touches the hearts and minds of local and global communities,” said Sheikh Ahmed. “The #DubaiDestinations initiative is a tribute to Dubai’s culture of hospitality and its open and inclusive vision. With a wealth of creative content from various sources, this initiative will open many windows to the uniqueness of Dubai as a destination.

The initiative will bring together some of the “emirate’s most accomplished creatives” including influencers, photographers, digital media creators, animators and videographers to create new content on Dubai’s destination experiences across traditional and new media; as well as providing a platform to showcase local businesses.

The “ultimate goal” of the campaign is to build on Dubai’s growing popularity as a destination, which has been validated by recent high-profile polls. Euromonitor International’s “Top 100 City Destinations 2021” index, released this month, ranks Dubai second in the world.

Stock - # DubaiDestinations

Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, President of the Dubai Media Council, with Mattar Al Tayer, Managing Director and Chairman of the Board of Directors of RTA, Hala Badri, Managing Director of Dubai Culture, and Dawood Al Hajri, Managing Director of Municipality of Dubai, at the launch of #DubaiDestinations.
Image Credit: Provided

Initial objective

The Dubai Media Council with industry representatives will develop a #DubaiDestinations calendar featuring exciting engagements for citizens, residents and visitors with an initial focus on outdoor activities. The campaign will also include guides designed to help people explore Dubai’s top-rated local experiences, campsites, outdoor activities and restaurants.

“Celebrating all the city has to offer, the innovative campaign aims to bring new experiences to national and global audiences and encourage them to discover hidden gems, enjoy exciting activities and share unforgettable moments at Dubai, ”said Mona Al Marri. , Vice Chairman and Managing Director of the Dubai Media Council and Managing Director of the Dubai Government Media Office. “By harnessing the power of collaborative storytelling, the initiative will bring to people around the world the incredible diversity of experiences that Dubai has to offer.”

  1. The Dubai Media Council will bring together stakeholders to develop a #DubaiDestinations calendar to engage citizens, residents and visitors with an initial focus on outdoor activities. The campaign will also include guides designed to help people explore Dubai’s top-rated local experiences, campsites, outdoor activities and restaurants.

Building on the Expo

As to be expected, the Expo – and all related activities – will have a “major role |” to raise Dubai’s profile as a global destination. The #DubaiDestinations campaign will also offer experiences for people of different tastes and age groups on the ‘beaches and waterfronts of the emirate, public parks and places of entertainment, in addition to the natural attractions of the region of ‘Al Marmoom and the Hatta region’.

“The initiative comes at a time when Dubai is emerging as one of the safest and most open destinations in the world,” the statement said. “The campaign is expected to give new impetus to the growing global interest in Dubai as a destination and help accelerate the momentum for its growth and recovery.”

#DubaiDestinations brings together the Ministry of Economy and Tourism (DET), Roads and Transport Authority (RTA), Dubai Municipality, Dubai Culture and Arts Authority (Dubai Culture), Dubai Holding, the Dubai Sports Council and the Dubai Government Media Office to present the destinations of the emirate.