In Skift’s top stories this week, Google joins Prince Harry-backed global partnership Travalyst in an act of sustainability, Europeans set to achieve record summer travel and loyalty schemes are being revamped across large and small travel brands.
Mary Ann Ha
Throughout the week, we publish original stories day and night covering travel news and trends, including the impact of coronavirus. Every weekend, we’ll give you a chance to re-read the most essential stories in case you missed them earlier.
Google selects Prince Harry-backed Travalyst for emissions data on flight searches: With the search engine also publishing the methodology and framework for other travel sellers to adopt, there’s a better chance that data on carbon emissions eventually become standardized and less confusing. But there is still a long way to go.
The trains offer new promise in Europe’s quest to reduce aviation emissions: airlines and European authorities are eager to exploit rail links to replace short flights on the continent. But a recent air-rail link in Paris has shown the limits of partnerships which require much more than willpower to make it work and, more importantly, to seduce travellers.
How Frontier gets a win-win no matter what happens to JetBlue’s Spirit bid: JetBlue’s surprise Spirit bid could derail Frontier’s deal with the discounter. Losing a tie with Spirt might seem like bad news for Frontier, but here’s why it’ll always be a win.
Startups are turning hotels and rentals into retail stores: Weirdly, airlines are masters of upselling. But spacious hotels and short-term rentals have a lot more to sell travelers than any flying tin can. Calling all mainstream brands and local artisans: here’s the new “product placement”.
Marriott Says Loyalty Program Drives New Wave of Growth in Asia: While uncertainty continues to weigh on travel plans, Marriott is delivering personalized experiences through its loyalty program in Asia. The hotel chain currently has more than 55 million Marriott Bonvoy members in Asia Pacific.
Europeans plan to vacation and fly at record levels this summer: backyard tourism continues to dominate as expected – most Europeans will stay even closer to home this year. But their increased preference for air travel over rail, the report says, is concerning and comes just as the European Union aims to clamp down on emissions.
Amex GBT assures investors that the pandemic is just a jolt for business travel: The management team of the business travel agency was quite optimistic during an investor day at the Stock Exchange of New York on Tuesday, but can anyone really predict the true shape of business travel in the next year or two?
IHG is rolling out a sweeping loyalty overhaul across 17 hotel brands: IHG is the latest travel company to revamp its loyalty program for a post-pandemic return of visitors, changes that for one are taming labor costs owner’s work.
Why private equity firm Certares is getting into travel venture investing: Chantal Noble Haldorsen appears to be one of the rising stars of travel tech investing. Savvy entrepreneurs will note his ideas.
Fintech to help small hotel brands like Selina launch loyalty cards: Selina’s launch of a loyalty card will be watched by other emerging brands in travel accommodation. Its choices for marketing the card to travelers at the start of their career will be watched by all hoteliers coveting this segment.