Governor Kathy Hochul today announced the start of the 2022 New York State fall foliage and travel season, highlighted by the return of I LOVE NY fall foliage reports and a new I LOVE NY broadcast and digital marketing campaign to showcase popular fall activities and attractions. I LOVE NY is also collaborating with the state’s Heritage Tourism Destinations Network on this year’s Path Through History Weekend, scheduled for October 8-10, which will feature special events and activations at the rich history and sites state histories.
“From colorful foliage and unparalleled natural scenery to breathtaking historic sites and one-of-a-kind state parks, nothing beats New York in the fall,” Governor Hochul said. “During this season, we invite travelers from New York and out of state to plan the perfect fall adventure – whether it’s climbing a peak in the Adirondacks, visiting a vineyard in Long Island or take a stroll along Buffalo’s waterfront – and see what our great state has to offer.”
Fall is one of New York’s most popular travel seasons, attracting visitors from around the world who support local businesses while exploring the state’s unique and diverse communities. To help travelers and foliage enthusiasts plan a fall getaway, I LOVE NY’s weekly foliage reports are released every Wednesday, starting September 14. They are compiled using field observations from the I LOVE NY team of over 85 volunteer leaf watchers. the state’s 11 vacation regions. Observers track color changes in their area, detailing the predominant leaf colors, approximate percentage change, and progression of color change from peak conditions.
The reports also include an interactive foliage map, available on the I LOVE NY website, which tracks weekly changes and progress across the state throughout the season. The map includes recommended foliage viewing locations in each of the state’s vacation regions, as well as examples of peak foliage in a given area and information on popular local and regional attractions. New this year, the interactive foliage map will include an option to filter attractions by category, including food and drink, and arts and culture.
Travelers are encouraged to share their photos of New York State’s scenic foliage on social media using the hashtag #NYLovesFall. Photos submitted to this hashtag have a chance to be featured on the I LOVE NY fall foliage website and official I LOVE NY social media accounts reaching over two million followers. I LOVE NY recently launched a TikTok account to reach additional audiences, in addition to its existing accounts on Instagram, Facebook and Twitter.
Thanks in part to its size and location, New York State traditionally has one of the longest and most colorful foliage seasons in the country. Every weekend from late September through mid-November, part of the state is likely experiencing peak foliage. Fall foliage reports and the interactive map are available at www.iloveny.com/foliage, or toll-free at 800-CALL-NYS (800-225-5697) from anywhere in the United States, within its territories and in Canada.
Empire State Development President, CEO and Commissioner Hope Knight said: “Tourism is a mainstay of New York’s economy, and fall travel is especially vital for family farms and small businesses, which are the backbone of so many communities across the state. This season provides the perfect opportunity to explore and experience the different regions of New York, each with their own unique fall festivals, offerings and events that invite and welcome everyone.”
Empire State Vice President of Development and Executive Director of Tourism Ross D. Levi said: “Every year, New York State becomes a wonderland of fall colors. From our weekly foliage report showing travelers where the colors peak, to interactive maps helping them find attractions and dining experiences, to a running slate of heritage events as part of Path Through History Weekend, I LOVE NY is pleased to provide tools to help guests take full advantage of one of the longest and most beautiful foliage seasons in the country. We welcome explorers from near and far to come be a part of it all and experience a fall in love here in upstate New York.”
I LOVE NY is also launching a new fall marketing campaign to encourage fall travel, which includes a new 30-second spot highlighting some of the many ways to enjoy the season across New York State. The announcement includes family-friendly fall favorites like harvest events at local farms, Halloween attractions, zoos and foliage hikes, plus destinations like the National Baseball Hall of Fame and Museum in Cooperstown and Central Park in New York. The campaign launches today and the announcement can be viewed here.
Additionally, I LOVE NY will host a Path Through History weekend October 8-10 to showcase some of the state’s historic and heritage travel sites. The Path Through History initiative uses 14 themes to organize more than 700 sights, attractions, and locations across the state. The Path Through History website includes maps, an easy-to-use list of places organized by theme and region, and an itinerary builder to help you plan your trip. More information on Path Through History Weekend 2022 can be found here.
Tours in New York State have an economic impact of $85.5 billion and generate enough state and local taxes to save every household in the state more than $1,000 a year. Tourism and hospitality is the state’s third-largest industry, supporting one in 11 private sector jobs.
State Senator José M. Serrano said: “Fall in New York is such a beautiful time of year, especially in our state parks and historic sites. With breathtaking fall foliage colors all around, there’s no There really isn’t a better time to visit our parks and enjoy the great outdoors.The I LOVE NY Fall Foliage Reports are a great way to help visitors connect with nature during this wonderful time of year. .”
Assemblyman Daniel J. O’Donnell said: “Nothing beats the splendor of New York’s fall foliage. The magnificent views and stunning colors are famous for a reason! Whether you’re a nature lover or a city dweller, I encourage you to experience the beauty of New York , and explore incredible local attractions in every corner of our state.”
Cristyne Nicholas, chair of the New York State Tourism Advisory Council, said: “As the famous song goes, ‘Autumn in New York, why does it sound so inviting?’ Because Governor Hochul and the I LOVE NY team are launching a fall campaign encouraging travelers to rediscover the most colorful work of art, from the tip of Montauk to the wonder of Niagara Falls, with haunted headless horsemen and amazing corn mazes along the Fall is a major tourist season for New York City, so the state’s tourism industry really appreciates these efforts to welcome visitors back to the biggest and best technicolor landscape in the country.
To help you plan your next New York State vacation, visit www.iloveny.com.
About New York State
New York State is a premier vacation destination with world-class attractions, scenic natural beauty, local cuisine and a thriving craft beverage scene, a range of accommodations, and iconic festivals and events. all year. Its 11 diverse vacation regions feature some of the top-ranked beaches in the world; two of America’s three favorite state parks; breathtaking Niagara Falls; more ski areas than any other state; one of the longest foliage seasons in the country; several Halls of Fame; The longest, fastest and highest zip line in North America; largest publicly protected area in the contiguous United States; and the longest multi-use trail in the country. Add to that the state’s unique museums, historic landmarks, cultural sites, charming small towns and urban playgrounds, and it’s no wonder New York has consistently been chosen as a top destination by publications and travel experts.