As Thursday approaches, which marks the centenary of the founding of the Communist Party of China, the growing trend of red tourism among young travelers is expected to help develop transportation networks and develop local economies at the city, county level. and villages, industry experts said.
Red Tourism focuses on tours exploring the history of the CCP before the founding of the People’s Republic of China in 1949.
For example, Qunar, a Beijing-based online travel agency, has cooperated with major domestic airlines to launch a 100-day red tourism promotion event in the run-up to July 1.
Qunar’s partners include Air China, Hainan Airlines and Shenzhen Airlines. Their association offers one-way plane tickets for around 100 yuan ($ 15.5) each to red tourist destinations.
More than 200 red tourist spots are listed in the directory of the National Development and Reform Commission. Among them, 39 are in the big cities; but, about 80 percent of the 200 points are in smaller cities where transportation and connectivity are underdeveloped, requiring a combination of flights, train rides, and road trips to reach them.
Developing them would make travel easier, cheaper and also promote local development, including tourism, Qunar said.
âThe development of red tourism would stimulate the upgrading of the consumption of medium and small cities and further boost the development of cities,â said Lan Xiang, director of data research at Qunar.
âThe combination of flights and other forms of transport can help reduce travel costs. Such options are more attractive to young, price-sensitive travelers. In addition, they can help develop local transport and stimulate growth. local economy, âLan said.
During the Labor Day holiday in May, the number of tourists aged 25 and under who booked red tourist trips accounted for 19.1% of total travelers, a record high in recent years. Their numbers have increased for three consecutive years, Qunar said.
During the May holidays, those who booked red trips to Qunar spent an average of 1,903 yuan per person, a record.
For destinations such as Bazhong in Sichuan Province, Zhangjiakou in Hebei Province and Yueyang in Hunan Province, flight booking volumes have experienced significant year-over-year growth, Qunar said without disclose actual trade figures.
Changsha, the capital of Hunan province, has become an increasingly popular travel destination for young Chinese people. With a concentration of red tourist spots and also known for various specialties, the city has seen tremendous growth in tourist numbers during the first half of this year, Qunar said.
In 2020, more than 100 million people took red trips, according to data from the Ministry of Culture and Tourism.
Last year, the per capita annual expenditure on these trips reached 1,287 yuan. The total revenue generated by the red tourism market has exceeded 100 billion yuan, Qunar said.
“These red tourist spots should further develop high-quality travel resources and step up efforts in marketing and branding,” said Zhu Yaochun, vice president of the China Air Transport Association.
âOnline travel agencies can help promote products by launching featured and personalized red tourist routes and offer more charter flights to red tourist destinations and thus help attract more young travelers,â he said. declared.
Luo Xiang, analyst at the LeadLeo Research Institute, said that with the ongoing COVID-19 pandemic requiring continued overseas travel restrictions, China will further exploit its domestic travel resources and boost the domestic tourism sector this year. And the red tourism segment is expected to generate considerable growth.