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Hudson plans new downtown orientation sign system

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By Justin Roshak, Contributing writer

Cars drive in the rain on South Street in Hudson.
Photo / Laura Hayes

HUDSON – New signs will guide visitors through downtown Hudson while instilling a common aesthetic, project organizers told the Select Board on July 12.

The Board of Directors unanimously approved an installation contract of $ 8,367 to make this project possible at this July 12 meeting.

Ten new signs will direct people to parking lots, access points and other key points. They will be differentiated from road signs by their distinct red color.

The project originated when the Hudson Department of Planning and Community Development received a state grant to hire an urban consultant. The consultant’s recommendations included what department manager Kristina Johnson described as a “unified downtown referral system.”

“It’s something that creates a theme and generates a sense of belonging,” Johnson said.

The consultant produced design concepts, which were approved by a committee that included Deputy Director of Planning and Development Pam Helenik and Director of Recreation Steve Santos.

The result was “a really creative design that we all felt would bring downtown to life,” Johnson told the board.

“We chose red. Shocker, ”noted Johnson.

“[It would] be a problem if you didn’t pick red, ”joked Select board chairman Scott Duplisea. “This is a good thing.”

The facility will be primarily funded by a grant from the Massachusetts Office of Travel and Tourism. The Business Improvement District (BID) will foot the rest of the bill.

Sign Logic, which designed the downtown Hudson Business Improvement District sign, as well as the signs seen throughout Hudson, will produce the new Hudson Orientation Signs.
Sign Logic, which designed the downtown Hudson Business Improvement District sign, as well as the signs seen throughout Hudson, will produce the new Hudson Orientation Signs.
File photo / Ed Karvoski Jr.

Prices for this effort are higher than expected as “the cost of materials has skyrocketed,” Johnson later told the Community Advocate.

“I would like to thank the BID for its contribution,” said Fred Lucy, member of the board of directors.

Sign Logic, which is based in Hudson, will install the panels.

“I’m happy to see that the winning bid was from a local business, which is also a great business,” said Duplisea. “They have been here for a long time and do a great job. ”

RELATED CONTENT:

Marking 35 years of signage creation for downtown Hudson (communityadvocate.com)

Hudson Selectmen discusses uses of new downtown electronic sign (communityadvocate.com)

Hudson Select Board opens rules for outdoor dining (communityadvocate.com)


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