Last week, Jeep® brought to the European market the first episode of “Concentrated Freedom”, a fully dedicated digital series to the all-new Jeep Avenger (JJ). Created by Lunartic Productionsepisodes will feature celebrity influencers revealing Jeep Avenger features in original and entertaining ways.
The B-segment small utility vehicle (UV) is aimed at active people looking for a 100% electric vehicle with a modern design, compact dimensions and spacious interiors, but characterized by Jeep DNA that offers a combination unique in capabilities, style, functionality and technology to meet the needs of always-connected customers.
German, presenter, creative consultant and fashion expert, Rabea Schif, will accompany influencers in the three episodes of the new marketing campaign. Jeep says it will go on an adventure filled with music, freedom and fun, with the new Jeep Avenger becoming the perfect companion for adventure.
The first episode of the miniseries takes place in the fascinating setting of the Dolomites. It starts in two separate but related contexts. In the first scene Leonardo Fioravanti, one of Europe’s most talented surfers and nature lovers – selected to compete for Italy in the Tokyo Olympics – is excited about the Jeep road trip. At the same time, the episode introduces the audience to Rabea, as she drives the new Jeep Avenger and heads towards Leonardo. These two distinct ways of conceiving freedom – the freedom to drive anywhere and the freedom to feel comfortable in nature – come together and create a strong bond.
Then begins the road trip that leads the two protagonists to get to know each other and discover the many features of the new Jeep Avenger: from level 2 autonomous driving to advanced safety and connectivity systems. In addition, the new SUV guarantees a fully digital on-board experience thanks to a total display area of 20.5 inches, which keeps all on-board information under control. It also offers a suite of services and features that users can enjoy remotely.
Thanks to the Jeep mobile app, for example, Rabea and Leo find the nearest charging station where a pleasant surprise awaits them: charging will be really quick and easy. Indeed, the Jeep Avenger has a new generation electric propulsion system that combines a new electric motor and a new battery. Using a 100 kW Mode 4 DC cable connected to fast public charging, three minutes of charging is enough to ensure a travel distance of 30 kilometers (18.6 miles). Also, 24 minutes are enough to recharge the batteries from 20 to 80% charge. In addition, the 54 kWh battery provides a range of 400 kilometers (249 miles) in the WLTP cycle, which becomes 550 kilometers (341 miles in the urban cycle).
Pre-orders for the Jeep Avenger 1st Edition opened on October 17. The 1st Edition is an exclusive fully charged, fully electric and eye-catching configuration. A 1.2-liter turbocharged inline three-cylinder engine version of the 1st edition is available in Italy and Spain.