Home Travel consultant LVCVA resumes marketing efforts to attract foreign travelers to Las Vegas

LVCVA resumes marketing efforts to attract foreign travelers to Las Vegas

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Posted: June 19, 2022, 2:58 a.m.

Last update: June 19, 2022, 2:58 a.m.

The Las Vegas Convention and Visitors Authority (LVCVA) has approved the reopening of foreign travel offices to encourage foreigners to travel to Las Vegas. Offices are located in Canada, Germany, Mexico and the United Kingdom.

The iconic Welcome to Las Vegas sign
The iconic Welcome to Las Vegas sign. Efforts are underway to encourage more foreign tourists to come to Las Vegas. (Image: KSNV)

The LVCVA will spend $2.5 million annually on international marketing for Las Vegas over the next three years, KVVU, a local television station, reported. The move comes as this weekend is the first full weekend that foreigners do not need a negative COVID-19 test to travel to the United States. The requirement was lifted on June 12.

Las Vegas now receives about 80% of the passenger volume from foreign airlines seen before the COVID-19 pandemic, according to Clark County Commissioner Michael Naft. KVVU said. International travel accounts for about 13% of travel in Clark County, which includes Las Vegas, he said.

We have to make sure that we fight for these visitors. You can’t take it for granted that they will come,” Naft told the TV station. “They represent more dollars spent, more destinations visited and more time spent here.”

Additionally, repeal of the testing requirement could drive an additional 5.4 million visitors to the United States and an additional $9 billion in travel spending through the end of 2022, according to research by Morning Consult. for the US Travel Association, an industry group.

Industry backs lifting the test

“Waiving this requirement will allow the industry to lead the way toward a broader recovery of the economy and jobs in the United States,” Roger Dow, president of the US Travel Association, said in a statement. . He called the move “another big step forward for the resumption of inbound air travel and the return of international travel to the United States.”

Another industry group, Airlines for America, also supported the move. A4A President and CEO Nicholas E. Calio said in a statement that it will benefit American communities “who rely heavily on travel and tourism to support their local economies.”

Last month, international air travel to the United States was 24% below 2019 pre-pandemic levels, according to Airlines for America data cited by The Associated Press.

Health and Human Services Secretary Xavier Becerra said ending the testing requirement had become possible “thanks to the progress we have made in our fight against COVID-19”. Last month, he tested positive for the virus.

Brett Snyder, a travel consultant who writes for CrankyFlier.comsaid the US testing requirement has led some potential foreign travelers to postpone their flight to the United States.

It’s not that they’re afraid of getting sick, they don’t want to get stuck,” Snyder told the AP. Lifting the requirement could lead to an increase in the number of foreign travelers to the United States, he predicts.

Shortage of American pilots

The requirement is ending as several US airlines face pilot shortages. There have been some delayed and canceled flights recently among US airlines.