Chinese online travel agency Ctrip released a report on Tuesday, saying that during the recent three-day Mid-Autumn Festival vacation, around 56% of its users have booked travel plans in their province. .
Of that group of tourists, about 54% were born after the 1990s, according to the report.
Ctrip’s research institute explained the reasons for this emerging trend. He said in addition to sporadic COVID-19 infections across the country, people are also starting to reimagine what tourism is like, which includes traveling closer to home.
He noted that more and more people, especially the younger generations, are looking beyond traditional tourist spots and are ready to spend their vacations in resorts, theme parks and campgrounds. cars.
For example, when tickets for the Universal Beijing Resort’s grand opening on September 20 went on sale the week before, the vast majority sold out within minutes. According to Lin Huanjie, director of the Institute for Theme Park Studies in China, the resort is expected to receive more than 10 million visits per year with annual revenues of about 8 billion yuan (about $ 1.24 billion).
In addition, local authorities across China have introduced a series of products and experiences promoting local culture and tourism. Meanwhile, galleries and museums are seeing higher numbers of visitors, and tourists are also increasingly seeking tranquility when traveling to neighboring suburban and rural areas.
Guangzhou, Hangzhou and Shanghai were the top three tourist cities during the Mid-Autumn Holidays, according to the report.
China’s tourism sector continues to recover amid a stable COVID-19 backdrop. Statistics from the Ministry of Culture and Tourism show that the three-day Mid-Autumn Festival holiday saw about 88.16 million domestic trips, generating revenues of over 37 billion yuan (about 5. $ 7 billion).