The new variant of Omicron has increased the number of positive cases around the world in recent weeks and it seems that governments around the world are giving new impetus to curb the spread of the Covid-19 virus.
Meanwhile, international travel has been significantly affected by the introduction of the new virus variant and several tourism-intensive destinations are already reporting the decline in tourist arrivals in their respective destinations.
However, all cannot be lost for one particular tourism-centric destination amid the chaotic rise in virus contagion; Maldives – and there are specific reasons for that!
Timely and responsible update of safety rules
As of January 1, 2022, Maldives Immigration confirms that travel restrictions imposed on Southern African countries, including South Africa, Botswana, Namibia, Zimbabwe, Mozambique, Lesotho and Eswatini earlier on November 27, have since been lifted, which would allow room for growth in tourist arrivals from the African region to the Maldives; which is an emerging market area.
New security parameters in place require incoming travellers, except those on tourist visas, to undergo Covid-19 PCR tests between the third and fifth day from the date of arrival; while tourists have been given leeway.
All inbound travelers without exception must have negative PCR test results within 96 hours of the first port of embarkation en route to the Maldives. Only children under the age of one are exempt from this rule.
This ensures that safety nets in the island nation are functional and effective, which is precisely the reassurance many travelers need amid the Covid-19 pandemic.
Having to sequester yourself for weeks upon arrival at your tourist destination can really bore you and take away all the vacation mojo you had going for you. This is one of the main reasons why travelers, when selecting their vacation destinations, opt for places with guaranteed “non-quarantine” statuses.
For starters, quarantine can not only hamper your travel itinerary which only has room for fun and excitement, but can also unnecessarily increase your expenses. Since the start of 2022, Maldives immigration has guaranteed that travelers entering the island nation on a tourist visa will be exempt from quarantine. This already makes the island nation ideal for many.
Enclave Resort Tourism
The concept of landlocked resort tourism or “landlocked tourism” is prevalent in the Maldives. Which means affirming that the island nation’s luxury resorts are separate from local communities.
This not only provides privacy for tourists looking to be completely undisturbed while on vacation, but also amplifies the safety and security of tourists as they will come into less contact with crowds, thereby mitigating most of the possibilities that could cause them to contract contagious diseases.
There is a sense of security in knowing that upon arrival in the Maldives; at the first gateway, most travelers will reach their tourist destinations safely and directly without coming into contact with too many people.
Golden Jubilee Year of Tourism in the Maldives
Twenty-two-two is the year the Maldives will celebrate 50 years of splendid and international hospitality, which has existed since 1972. Previously, the country’s government body responsible for tourism; Ministry of Tourism, had announced that a one-year commemoration will take place.
Meanwhile, the state has launched a countdown to mark the golden jubilee of the Maldivian tourism industry; which falls in October. With many celebrations, the Maldives state government as well as tourism promotion agencies are expected to increase destination marketing efforts and promotions targeting various international markets.
Visit Maldives Efforts
On January 12, it was reported that Visit Maldives had signed a global advertising deal with none other than BBC Global News with the aim of promoting the Maldives as a top tourist destination in international tourist circuits.
The global advertising campaign aims to promote distinctive marketing content featuring intimate stories told from the perspective of Maldivians about the country’s thriving and ever-expanding tourism industry.
On the same date, it was confirmed that Visit Maldives had launched a month-long campaign with Italy’s Sporting Vacanze to boost the destination’s momentum and popularity in the European market. Coinciding with the above two efforts, Visit Maldives has also launched a joint advertising campaign with ITAKA to boost the popularity of Maldives tourism in the Polish market, which is a new emerging tourism source market for the island nation. The new and improved efforts would mean that a stronger feeling will be created among Polish travelers towards tourism in the Maldives, thus converting it into a possible improvement in the number of travelers from the country.