On World Tourism Day (September 27), major operators in Sydney’s attractions, hospitality and tourism industries have come together to launch the campaign – “The Joy of Looking Forward ( #jola) “- encouraging consumers to book their tours in advance.
Working with the City of Sydney and Destination NSW to spread the #jola message, members of the Sydney Visitor Collective are preparing to open next month with capacity restrictions in place.
The Sydney Visitor Collective, made up of industry leaders such as Sydney Opera House, BridgeClimb Sydney, Taronga Zoo Sydney, and SEA LIFE Sydney Aquarium, hopes to use #jola to inspire people in NSW and beyond to get excited about it. that awaits them – to revitalize both itself and Sydney’s economy.
Merlin Entertainments says the #jola phenomenon, which originated in the UK’s COVID-19 crisis and subsequent lockdowns, “keeps us optimistic and focuses on the light at the end of the tunnel.” And it seems those of us who are confined across Australia, especially New South Wales, are feeling the #jola sentiment en masse – Tourism Australia research has indicated that more than half (56% ) of respondents in New South Wales are starting to dream or actively research their next trip, with which the Sydney Visitor Collective encourages this trip to come to our port city for a stay or a day.
Merlin Entertainments Regional Managing Director Ian Wood notes that âgetting your #jola hit is pretty straightforward. Our message from the Sydney Visitor Collective is to book in advance.
Wood adds âAfter another tough year with limited entertainment, people are excited about a safe summer fun. As we strive for more freedoms, I think we can all agree that there is a lot to be said for having something to look forward to, and that’s what we’ve all been missing out on throughout this difficult time.
âWe’re already seeing signs of pent-up demand – our annual Merlin pass sales have been encouraging despite attraction closures, and upcoming bookings in October and November are strong, suggesting #jola is alive and well within the area. community. We are also encouraged that consumer confidence in Sydney is expected to exceed that of other cities, as New South Wales is well ahead of the national average for immunization rates.
âWith flexible booking terms, why not book your next vacation, harbor cruise or aquarium excursion to experience the joy of looking ahead? Whether it’s the end of October when we all reopen, November, December or beyond, put it on the calendar now! “
NSW Employment, Investment, Tourism and Western Sydney Minister Stuart Ayres said the community had a lot to look forward to in the coming months as Sydney and NSW reopen, adding ” there is nothing like a visit to Sydney to admire the spectacular natural beauty of the Harbor, soak up the atmosphere of our restaurants and bars, relax in the hotel life and get up there auctions by taking advantage of the unique experiences that our tour operators have to offer. Whether it’s your first time or your 50th, visitors always find something to love about life in the port city, so why not start planning this next adventure now? â
Sydney City Mayor Clover Moore is also supporting the campaign and advising “as vaccination rates rise and we cautiously look beyond the pandemic, I encourage everyone to feel the joy of looking forward. the future – support our local Sydney tourism businesses and start planning your next adventure!
âThe physical distancing measures necessary to save lives and prevent another devastating outbreak of COVID-19 have had a huge impact on the livelihoods of many in our community. This is especially true for hospitality and tourism businesses, as sites were capped, people started working from home and moving around on the ground.
âSydney is home to an array of some of the world’s best tourist attractions and experiences, and now is a great time to revisit or experience them for the first time. Support the post-pandemic recovery by booking in advance, as we begin to reopen this wonderful city. “
Nick Lester, General Manager of Captain Cook Cruises, commented: âPre-booking your tickets is a win-win; you will experience #jola and it will definitely help support Sydney’s tourism industry which has been devastated by ongoing closures, capacity restrictions and reduced consumer confidence. Some tourism companies have been trading with less than 10% of normal commercial income for more than 18 months â.
David Hammon, Managing Director of BridgeClimb adds âNow is the time to set aside your day or weekend in Sydney’s CBD to help support businesses that people know and love. At BridgeClimb, we have lots of new climbing experiences, fully flexible booking terms and specials alongside the same climbing leaders and world class views that we are known for. I would suggest making it a weekend and pairing it with a cruise around the harbor, staying and sipping cocktails in a hotel, or trying the new rides at Luna Park. All of our locations are operating safely, and we look forward to welcoming those who wish to spend a day in the CBD this summer, using these Dine and Discover vouchers wherever you can â.
The Sydney Visitor Collective, which also includes members such as Captain Cook Cruises, TFE Hotels, Accor Hotels, NRMA Marine Division (MyFastFerry and Fantasea), Luna Park Sydney, National Maritime Museum, Big Bus Sydney, City of Sydney and ATEC are looking forward to to provide world class entertainment and good times to locals this spring / summer season.
Residents of Sydney and beyond can show their love and support for their incredible world-class city by booking in advance at Sydney.com to experience a local attraction, restaurant, cruise or accommodation in October, November and in summer. They are also encouraged to share their favorite Sydney travel images on social media using the hashtags #jola and #ilovesydney.
Top of image: World Tourism Day 2021 #jola campaign WILD LIFE Sydney Zoo; center of image: World Tourism Day 2021 #jola SEA LIFE Sydney campaign; image above: World Tourism Day 2021 #jola campaign MyFastFerry
September 21, 2021 – BridgeClimb Sydney to bring five new experiences to fully vaccinated guests
September 2, 2021 – Madame Tussauds entertains SEA LIFE Sydney’s Pig the Dugong during lockdown
August 12, 2021 – HIB Insurance Brokers able to offer coverage for entertainment, entertainment and tourism businesses
June 11, 2021 – Tourism operators in New South Wales call on federal government for targeted support to survive coronavirus crisis
June 4, 2021 – Staff shortage expected to impact the opening of new Luna Park Sydney rides
May 31, 2021 – Sydney’s hospitality industry supports outdoor dining options
March 28, 2021 – Industrial sectors set to lose jobs when JobKeeper ends
March 12, 2021 – Sydney Tower Eye kicks off 40th anniversary with LEGO exhibit
March 8, 2021 – Destination NSW appoints Christine McLoughlin as new president
December 8, 2020 – Taronga Sydney Zoo to reopen Sky Safari by observing COVIDSafety
November 9, 2020 – Taronga Zoo plans new wildlife hospital and modernized reptile center with public and private funding
May 5, 2021 – Merlin Entertainments offers “Dine and Discover Day Off” for permanent staff
July 31, 2020 – Merlin Entertainments Group attractions in Sydney give frontline workers free entry in August
June 4, 2020 – Merlin Entertainments flyer attractions reopen with additional health and safety measures
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