Seeking to solidify a partnership with tourism stakeholders in Kerala, major tour operators from across the country gathered in Kovalam for a three-day destination promotion meeting which is expected to lead to a multitude of business decisions.
The campaign is organized by the South Kerala Hoteliers’ Forum (SKHF) in association with Kerala Tourism and the Tourism Professionals Club (TPC).
Its goals include destination promotion, B2B coming together to develop mutually beneficial packages to promote prime destinations in the state. Visiting tour operators will be taken to prime locations in Kovalam, Varkala and near Poovar as part of the promotion campaign.
More than 120 travel agents and tour operators from key markets such as Gujarat, Delhi, Telangana, Maharashtra and Tamil Nadu will meet with state stakeholders, including hotel partners, to develop mutually beneficial strategies and packages that would give a boost to tourism in the state. , which has resumed its activities at full speed.
Tourism Minister PA Mohamed Riyas said it was a clear sign that the country’s major tour operators were showing interest in Kerala as a destination of choice which has set a model in successfully overcoming the constraints that have been triggered. by the pandemic.
âThis can be seen as the result of our rock-solid implementation of Covid-19 security measures like the bio-bubble in tourist destinations. Tour operators across the country are confident that Kerala is the safest place and the state government will offer full support for their plans, âRiyas said.
Although the networking initiative is focused on southern destinations, it will soon be extended to other parts of Kerala.
Tourism director VR Krishna Teja said the B2B meeting would give a boost to the sector which has started to show progress after being hit by the pandemic.
âThis is a great opportunity for tour operators from other states to get a practical feel for our beach activities, including adventure tourism in Kovalam and backwater tours in Poovar. They can design attractive packages for visitors to explore these places, âhe added.
âThrough such initiatives, we aim to give a boost to tourism activities in and around southern Kerala. We will soon be presenting a set of new and revamped itineraries to encourage more tourists to explore, âsaid Manoj Babu, general secretary of the South Kerala Hotel Forum. (SKHF)
The Association of Travel Agents of Coimbatore (TAAC), the Association of Tour Operators of Telangana (TOAT) and the Association of Enterprising Travel Agents (ETTA) are the leading industry organizations across the country that are a key element of the program.