Home Tourist attractions Tourism will benefit from the EA Classic Rally event

Tourism will benefit from the EA Classic Rally event


Baldev Singh of Kabras Rally Team cruising at Ilpolei in Laikipia County on February 11, 2022. [Mose Sammy, Standard]

The East Africa Safari Classic rally, which runs from February 10 to 19, will be a boost to highlight some of the tourist attraction sites in the counties where the rally cars pass. This is according to the Kenya Tourism Board (KTB).

Facilities on the safari rally route which has been flagged by the Nakuru County flag have reported good bookings during the legendary nine-day rally which is expected to cover 5,000 kilometers across the country.

Some of the counties that will get a glimpse of the action include Nakuru, Laikipia, Kajiado, Taita Taveta and Kilifi.

The Safari Classic brings back memories of the original Safari Rally, which put Kenya and East Africa on the global motorsport map and earned an unassailable reputation as the toughest rally in the world.

KTB CEO Dr Betty Radier said motorsport events, like other key events, are important because they enhance a destination’s attractiveness and competitiveness.

“Due to the miles and routes traveled in the destination, motorsport emphasizes the attractions and allows visitors and potential travelers to get a glimpse of the destinations’ offerings,” Radier said.

She added; “We are pleased to now host the East Africa Safari Classic as the event will boost tourism and boost the image of the destination, among other benefits.”

Glen Edmunds in Laikipia County, February 11, 2022. [Jonah Onyango, Standard]

KTB will leverage global coverage during the event to showcase Kenya’s preparedness and increase destination awareness among tourists whose travel plans have been hampered by travel restrictions in the wake of the Covid-19 pandemic. 19.

Motorsport in Kenya began in the early 1950s with the establishment of the East African Coronation Rally in 1953 as a motoring event to commemorate the coronation of Queen Elizabeth II of England, who had spent a safari holiday at Aberdare National Park in Nyeri.

Last year, Kenya hosted the famous World Rally Championship (WRC) after a 19-year hiatus.

The event was televised to over 850 million viewers worldwide over its 14 rounds with a total of 13,452 scheduled broadcast hours.

“In 2021, we saw the benefits the WRC Safari Rally had for tourism and hospitality, especially in the host region of Naivasha and Nakuru, where hotels were full and people were having a good time.

Giraffes on the Loldaiga Ranch Rally Road, Laikipia County. February 11, 2022. [Jonah Onyango, Standard]

“I am happy that we are hosting the WRC again after Kenya signed a five-year agreement to stage the event until 2026. The East Africa Safari Rally will have the same effect on businesses, and we hope the stakeholders and owners will benefit from this,” Radier said.

The rally will have an attendance of around 50 crews comprised of Kenyans and international participants from Europe, Asia and the Americas, providing an opportunity to profile Kenya in these source markets.