Arusha. The first group of international travel agents have arrived to explore and experience the Northern Travel Circuit as part of the tour operator’s grand plan to restart the multibillion-dollar tourism industry after the Covid-19 pandemic.
The Tanzania Tour Operators Association (Tato) has, with the support of UNDP, worked around the clock, on behalf of its 300+ members, to engage dozens of travel agents in its tireless efforts to market the destination to the day after Covid-19 pandemic
Hindered by a brutal wave of coronavirus, tourism is a lucrative industry in Tanzania as it creates 1.3 million decent jobs, generates $ 2.6 billion a year, the equivalent of 18 and 30% of GDP and of the country’s export earnings respectively.
“I have never been to Africa, this is the first time and I hope to explore and experience the beauty of Tanzania so that I can market the destination in America,” US travel agent Ms. Paula Shroeder told their arrival. at Kilimanjaro International Airport (KIA) on Sunday.
Ms. Shroeder explained that a substantial number of potential American tourists do not know Tanzania, forget its main attractions.
“My presence here will help publicize Tanzania to convince them to come and sample the attraction in the near future,” she noted.
Yet another travel agent, Mr Scott Miller, said he has longed to come to Africa for many years to see the Big Five and the people.
“Thanks to my visit, I am sure that many tourists will come to Tanzania to experience the nature safaris,” Miller told the media.
For Bonnie Miller, her interest was exploring landscape, culture, and wildlife, especially the Big Five.
Travel agents will visit Manyara, Ngorongoro Conservation Area, and Serengeti National Park to get an overview of Tanzania’s natural attractions.
âWe are rolling out a welcome mat for dozens of global travel agents, as part of a new marketing strategy for our destination in the aftermath of the Covid-19 pandemic,â said Tato CEO Mr. Sirili Akko. âOur plan to bring a total of 300 international travel agents over the next 12 months, equivalent to 25 agents per month, to explore and find out how Tanzania is blessed with unparalleled natural beauty,â noted Mr. Akko. With the support of UNDP, Tato has invested heavily in terms of time, skills and funds to position Tanzania as a safe and luxurious destination in its spirited plot to entice high-end travelers to the country through targeted marketing strategies in several key markets. .
The results of Allied Market Research show that the global luxury tourism market will reach $ 1,200 billion over the period 2021-2027 with a compound annual growth rate of 11.1%.